Having a clear strategic foundation for your company will make every move easier.

Your strategy forms the guidelines under which you to test new revenue streams, iterate your current services, and create new initiatives for social impact.

I break this down with the Strategy Pyramid, which you can see below:


It’s here, right now.

Freedom seems to be elusive for people these days.

They can’t free themselves from their jobs. Negative relationships. Or their phone.

It’s weird to live in “the land of the free” but feel so many people are trapped in their lives.

What is freedom?

For me, it’s being able to do the stuff you love, with the people you love, whenever the fuck you want.

Freedom serves joy. It empowers unconditional service to others. It unlocks you. It doesn’t need to do much else.

So how can you create freedom?

It starts with your mind and emotions. You can’t create something you can’t imagine. …


2020 has been the year of transformation. Flaws in our medical, economic, and democratic systems have reared their head, and there’s been quite a bit of opportunity for entrepreneurs to solve problems in these shifts.

There have also been many flaws exposed within ourselves. As an entrepreneur, your progress and paycheck are more closely tied to your level of personal development. The internal pressure created by staying inside and limiting social interaction, at least for me, has brought me face to face with personal flaws that have given way to become invaluable lessons.

That being said, here are 20 lessons…


If you have something you know will work, don’t let up.

Two weeks ago, I hired a business coach.

He resonated with me and was a really good salesman. But the reason I’m keeping him around now and probably for a long time is because he keeps me focused.

I have about 120 new ideas per day, from small tweaks to how I manage clients to entire new business ideas.

With that many ideas flying through my brain, it’s easy to get caught in chasing new goals, new ventures. …


Methods to clarify who your customers and beneficiaries are, how you can do research to connect further with them, and tactics to form deep relationships for better retention.

This is article number two in the Breaking down your Business Model article series.

If you haven’t already, check out Article 1: How to Write a Great Value Proposition

Make sure you download the Impact Business Model Canvas to follow along.

If your value proposition is the heart of your business model, your customers are the oxygen. Without oxygen, your heart doesn’t beat.

This article will teach you what you can do…


Learn what a value proposition is, examples of good Value Props from big companies, and how to create your own

Value proposition canvas
Value proposition canvas

Your Value Proposition Is the Core of Your Business Model

It’s important to have a clear understanding of your value proposition. Why?

“Your value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor.” — Lindsay Cox

There’s a reason that the Value Proposition lies at the center of the Business Model canvas. It’s what you organize your business around delivering.

In this article, you’ll learn what a value proposition looks like, the elements of a successful value proposition, an example of how you can use your social impact in your value proposition, and a process…


Using the Impact Business Model Canvas to give you a clear strategic foundation and shared understanding throughout your team.

Business models can be HARD.

Like you’re juggling 8–10 different projects in your brain.

I remember feeling like my brain was an octopus with each tentacle juggling a different piece of the business model.

It’s even more complicated when you have a team, all with different perspectives on what your business does and what’s important.

It‘s difficult to get a shared understanding on strategic decisions when there’s not a shared understanding on how the business model works as a system.

There’s…


Photo by Joshua Ness on Unsplash

Engage in communities where you think there will be a lot of potential customers

Have you ever overthought your product launch?

If you answer no, you either haven’t launched a product or you’re a superhero and I want to learn your ways.

If the answer is yes, you’re not alone. Most people overthink their launches…

“I just need to tweak my brand a bit”

“I need to grow my audience a little before launching”

“I need to clarify my value proposition”

These may be true. You might feel like you have to do these things. But you won’t know anything…


Practical Tactics for Mental Clarity and Emotional Stability

Raise your hand if you feel overwhelmed by all this 2020 bullshit!

Great, we’re on the same page.

Since I’ve been overwhelmed, I’m trying a lot of different ways to clear my mind. Here’s what’s helped:

  1. Getting in nature regularly. Bonus points for having your bare feet on the ground.

Take a hike. Go to the park. Walk down the street. Your body and mind will thank you.

2. One hour of meditation per day.

I don’t have the attention span to sit breathing slowly for an hour straight. …


I’ve tried a lot on. Now I realize I need to create my own by loving life and living in the moment.

Photo of me by Shane Thomas

It’s been an exhausting few years…

Always chasing knowledge.

Always chasing a vision.

Always chasing money.

Always chasing impact.

Always chasing.

I can’t say I regret anything because I’ve learned so much. I’ve met so many amazing people that I can’t even count.

But there’s always been something missing. I feel like there’s more in store. And that’s the problem. …

Adam French

Social Impact + Marketing + Design. If you need marketing or design for your social impact venture, hit my line at adam@emote.design.

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